People in New Jersey who create artistic works understandably want to be able to protect their work. Copyrights are one form of intellectual property that may be used by artists, writers, musicians and others. However, owning the lyrics to a song, for example, does not mean that an artist will be able to own every form of their work. The music industry can be very complex and these complexities have been highlighted recently by Taylor Swift's public outcry at the sale of her work to someone she does not trust or respect.
You likely understand that competition within your company's service space can be strong (even to the point of being considered "harsh" or "cutthroat"). Yet while that may be expected to a certain degree, there is a limit to the extent that a competitor can attempt to negatively influence your business. Some might hear the term "deceptive trade practices" and think that any practice that pulls their customers away is deceptive. Fortunately, New Jersey state law has eliminated the potential for any misinterpretation by clearly defining what it considers deceptive trade practices to be.